From time management to resource procurement, from employee’s well-being to customer satisfaction, and everything in-between, you should be asking yourself “how will this affect sales?” before making a decision.
Recognize that every person within an organization has an impact on sales
All decisions need to answer this question: “how will it impact sales?”
Understand that there are no jobs without sales whether your job is selling or not
No Sales, No Jobs Without sales there are no jobs. Eventually no decisions will ever need to be made (you’ll be out of business). Establishing “how will this affect sales?” as a condition of any decision, big and small, will impact your business just as much as making a decision without considering how that decision will impact sales. Do you remember the Kevin Bacon’s “6 Degrees of Separation”? http://en.wikipedia.org/wiki/Six_degrees_of_separation The objective of the game is to link Kevin Bacon to another actor by counting the number of personal connections it takes to get from one to another. Decisions Are Not Disconnected From Sales Decisions that impact sales can be seen in many way but often overlooked. The decisions we make are not disconnected from all others, instead, every decision you make interconnects. Saving money on heating bills can create a cold work environment which then chills employees and affects the disposition of customers, potentially shortening client meeting times and not allowing for full presentations thus forfeiting sales opportunities. You can make similar comparisons with every process that your business and employees goes through. “How does my current task impact sales?” is a question that many employees and business owners do not ask simply because they don’t see sales being involved with their tasks at hand. After all, if they are not in the “selling pipeline” they may have no direct interaction with the purchaser of their company’s goods and services and fails to recognize their impact. “How do our business methods impact sales?” This question allows you to focus on regular tasks that administration staff need to accomplish in a smooth manner that supports other departments in their workday duties. From the cleanliness of the back warehouse to the store fronts, keeping employees safe and customers comfortable impacts sales. Measure Your Decisions As ROI of Sales Impact “How do our leads and follow-up sales methods impact sales?” allows you to focus on how potential and current client information is handled and managed. In turn, this allows you to measure your return on investment of the resources and information you have, directly impact sales. Summary I believe that there are no businesses that have unlimited resources with expectations of no return on investments. Asking “how will this impact sales?” can provide a measurable direction for you to take whenever a decision is to be made.