Most business owners will agree that their business is an extension of themselves, their hopes, their dreams and their drive to succeed. Your business does need to stand on its own, however. No matter how involved you are in your business (and that’s especially the case for small business owners), the name of your business needs to stand for certain things that speak beyond your personal involvement.
Build your recommendations For every prospect and customer you have, asking them if they know of other businesses and individuals that could use your products or services is the best way to build a professional referral network and your business’ list of recommendations. Highlight your expertise Completed projects with details of their goals, milestones and successes should be featured prominently on your business resume. Post these achievements on your social media pages and write press releases that can then be printed and framed in your office or displayed in a printed book in your office reception area. Announce motivation for growth Any businesses that stand still is eventually going to be overcome by their competition. Your future business success can be relayed in your business philosophy and your planned actions that demonstrate the capability of your business to learn and adapt to the changing priorities of your customers. Craft your growth plan with care and be certain that you can explain how this action system enhances your business goals. Summary Building your business resume allows everyone involved to better understand the capabilities your business possesses, it’s past accomplishments and future stability. Whether you publish this to your social media pages, show it off in-house or save it as material to use at networking functions, your business resume provides depth that a mission statement does not contain. It allows you to provide a public record of your business activities that customers may not know and prospects will be grateful to learn.